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Faith Connexion Blockchain Project for Creators to launch $FTRB

Updated: Nov 24, 2022

Paris, France, 3rd January 2022. Following a successful soft launch event at Art Basel Miami at the Faena Art District on December 1st - 4th 2021, Faith Connexion is thrilled to announce the Initial Dex Offering (IDO) of the Faith Tribe coin (ticker: $FTRB) in January 2022 on different launchpads at an initial price of 0.01$/coin.

Built in collaboration with Brock Pierce and Define Labs, the dual-chain token will be launched on the Ethereum (ERC20) blockchain, as well as Polygon blockchain for the lower gas fee benefits. Faith Tribe is an industry-specific ecosystem built for the sole purpose of democratizing fashion and unlocking new opportunities for every creative voice such as creators, artists, or young fashion businesses. The project will be building a bridge between the fashion industry, the universe of crypto and the metaverse.

Faith Connexion is a famous high-street fashion brand founded 21 years ago in Paris and recently purchased by Mrs. Maria Buccellati and Mr. Wahid Chammas. Faith Connexion is the first luxury streetwear brand to pioneer and embrace the concept of open-source, collaborative fashion and design, both in the physical realm and the metaverse. The inclusive and diverse vision of the brand pushed a myriad of influential personalities in fashion, music and artistic arenas to embrace its culture and regularly wear its clothes. By moving onto the blockchain, Faith Connexion has finally been granted the opportunity to bring its collaborative culture and collective design process to the global community of creators.

While the global fashion industry generates over three trillion dollars in revenue each year, a large pool of independent creators is still struggling to stand out, be fairly recognized and offer their creation strong visibility.

Faith Tribe is aiming to eliminate these barriers by developing the world’s first fully decentralized and community-owned ecosystem for the collaborative creation of fashion items, a multi-platform solution built with the latest blockchain, Web3 and NFT technologies. Faith Tribe will boast a Designer Studio and a NFT Marketplace that enables the community to create, customize, mint and distribute their own digital and physical fashion assets, but even determine through a transparent process which garments should be part of acollection, whether it is physical or in the metaverse.

“We are one of the only luxury streetwear brands that were truly innovative 21 years ago with this whole concept of open source fashion, unlike the vast majority of luxury brands that boast being exclusive rather than inclusive; the times are changing, and today fashion and art enthusiasts want to leave their own mark and individualize their clothing…we have always encouraged collabs and invited artists to contribute to our brands,” stated, Wahid Pierre Chammas, the Founder of Faith Tribe.

“For the last two decades, I have been obsessed about building a fun, exciting and elegant brand that was always about being open and collaborative. Today I am so proud that our technology and blockchain sponsors picked our brand and company to make open-source fashion a reality on the blockchain. Together with Define Labs, Wahid and his private equity platform, we have onboarded all the right partners to actually make this community relevant on the blockchain,” added Maria Buccellati, founder and CEO of Faith Connexion.

At the heart of the ecosystem is the FTRB token, a full-utility coin - audited by Certik - that offers its holders access to its end-to-end creative experience, the latest 3D fashion technology and development tools, digital and physical NFT minting, P2P transactions between the decentralized community of designers, visual artists, curators, fashion enthusiasts, influencers, brands, and buyers. It is also worth to note that the value of merchandise for sale will be pegged at a pre-set value of FTRB, allowing the coin to keep a solid collateral regardless of the fluctuations of the market.

Faith Tribe is committed to creating and integrating with a set of on-chain and off-chain tools and has already started working with leaders in the digital fashion and crypto world, Define Labs, DressX, PlatformE and Legitimate, with other vendors and partners in the pipeline.

Faith Tribe aims to disrupt the future of fashion by empowering, rewarding and giving every designer the opportunity to express their creative soul. It’s time for creators to own and reap the benefits of their work.

About Faith Connexion

Faith Connexion is a worldwide fashion company with French flair, founded in Paris in 2000, owned by new owners in 2014, and reacquired in 2020. A group of designers and artists dedicated to a fresh interpretation of fashion for rich millennials, delivering a 360-degree closet that embodies sleek rock, edgy glamour, and street couture in a modern mix-and-match approach. Faith Connexion now has a worldwide following and stands out from the crowd since it symbolizes a varied yet stable wardrobe for those who want to express themselves.

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About Faith Tribe Coin ($FTRB)

The Faith Tribe token, FTRB, is a dual-chain token, built on the Ethereum blockchain, as well as the Polygon blockchain. The full-utility coin grants governance rights to its holder and will have an array of features allowing token holders to have access to the latest technology in fashion, as well as being a currency for NFTs, tied to physical clothes, and being a peer-to-peer transactional token for bloggers, influencers, marketers, and partners.


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